[ Marketing leader — Writer — Photographer ]
I’ve owned content strategy for North America at Qualtrics, run my own marketing agency, and managed more than $15 million a year in paid media.
[ How I work ]
I think about marketing as one system, not a set of channels. When I plan content, I already know how it will perform in paid, organic, and lifecycle — because I’ve owned those channels and been accountable for their numbers.
[ The numbers ]
Measured on pipeline, not output.
[ What I do ]
Four disciplines. One system.
[ 01 ]Content strategy
Owned content strategy for North America at InMoment (now Qualtrics), end to end — strategy and editorial standards through budget and a cross-functional team of in-house and freelance contributors.
- 50+ assets a year
- 12 major campaigns a year
- $143M global influenced pipeline
- $9.5M+ closed-won
[ 02 ]Paid media
$15M+ in annual paid media across Google, Meta, LinkedIn, Microsoft, TikTok, and YouTube — including a Performance Max build that produced $3M in its first two months.
- Six platforms
- $3M in two months from one build
- Reporting built from raw campaign data
[ 03 ]SEO
Ran SEO for 60+ clients, and planned organic alongside paid and lifecycle rather than as its own silo.
- 60+ clients
- Organic planned with paid and lifecycle
[ 04 ]Leadership
Built and ran a full-stack marketing agency, and stepped in as interim CMO for an eight-figure client. Built reporting from raw campaign data for VPs and executive stakeholders.
- Agency founder — team of three, owned the P&L
- Interim CMO, eight-figure client
- Executive reporting
[ Selected work ]
The work.
[ About ]
Both sides of the table.
Ten years in marketing, nine of them building programs from both sides: inside a B2B SaaS company, and as the agency owner other companies hired to fix theirs.
Most recently I owned content strategy for North America at InMoment (now Qualtrics) — end to end, from strategy and editorial standards through budget and a cross-functional team of in-house and freelance contributors. That program contributed to $9.5M+ in closed-won opportunities and $143M in global influenced pipeline, at a cadence of 50+ assets and 12 major campaigns a year.
But content is where I landed, not where I started. I've managed $15M+ in annual paid media across Google, Meta, LinkedIn, Microsoft, TikTok, and YouTube, including a Performance Max build that produced $3M in its first two months. I've run SEO for 60+ clients, and built reporting from raw campaign data for VPs and executive stakeholders.
[ Agency ]
Founder — full-stack marketing agency
Built and ran the agency other companies hired to fix their marketing. Led a team of three across content, paid, and SEO, and carried the P&L.
[ Leadership ]
Interim CMO — eight-figure client
Stepped in to lead marketing for an eight-figure agency client when their CMO departed, holding the function together through the transition.
I'm focused on director-level roles leading content or marketing at B2B SaaS companies: owning the strategy, the budget, and the team, and being measured on pipeline rather than output.
Away from that: I play piano by ear, taught myself guitar, shoot photography, and write poetry. The last two are elsewhere on this site.